So Keurig, amiright?

Green Mountain Coffee, the makers of those increasingly ubiquitous Keurig single-cup coffee machines, will be including digital rights management (DRM) in their next generation product (creatively called Keurig 2.0). This means that every time you pop a plastic pod into the machine, it will look for a tiny chip emitting a tiny radio signal that will let the coffee maker’s onboard computer know whether it is okay — with the company, not with you — to brew.