Keurig 2.0’s DRM Broken With a Piece of Tape

Last year around this time, I made a post about how Green Mountain Coffee — the folks who make those wasteful Keurig single-cup coffee brewers — would be adding a digital rights management (DRM) scheme to their product to keep consumers from using third-party, unauthorized pods. They claimed that it was all about quality control and safety. And that, as TechDirt reported at the time, it would add interactive-enabled benefits (whatever that means).

In reality, the issue seems to have been that their overpriced pods weren’t selling as well as those of competitors, and they wanted a way to keep other companies from stealing the goodies from their playground.

Wasteful Coffee Maker Anti- Competitive, Too

So Keurig, amiright?

Green Mountain Coffee, the makers of those increasingly ubiquitous Keurig single-cup coffee machines, will be including digital rights management (DRM) in their next generation product (creatively called Keurig 2.0). This means that every time you pop a plastic pod into the machine, it will look for a tiny chip emitting a tiny radio signal that will let the coffee maker’s onboard computer know whether it is okay — with the company, not with you — to brew.

Cold Brew Coffee

Cold Brew Coffee

This may be the shortest, simplest recipe that I’ve ever posted in this space. So short is it that I’ll give you all the ingredients right here: coffee, water, and time. So simple is it that I’d feel a little silly writing about cold brew coffee at all, except that — surprisingly — not a lot of people know you can do it, and lots of folks who do know think that you need some complicated plastic contraption like a Toddy Cold Brew System to make it work.

You can use the Toddy if you want, dear readers, but it’s not necessary. All you need is a mason jar, a coffee grinder, and maybe one or two other items that aren’t vital, but that make filtering and clean-up a wee bit quicker.