Last year around this time, I made a post about how Green Mountain Coffee — the folks who make those wasteful Keurig single-cup coffee brewers — would be adding a digital rights management (DRM) scheme to their product to keep consumers from using third-party, unauthorized pods. They claimed that it was all about quality control and safety. And that, as TechDirt reported at the time, it would add interactive-enabled benefits (whatever that means).
In reality, the issue seems to have been that their overpriced pods weren’t selling as well as those of competitors, and they wanted a way to keep other companies from stealing the goodies from their playground.
So Keurig, amiright?
Green Mountain Coffee, the makers of those increasingly ubiquitous Keurig single-cup coffee machines, will be including digital rights management (DRM) in their next generation product (creatively called Keurig 2.0). This means that every time you pop a plastic pod into the machine, it will look for a tiny chip emitting a tiny radio signal that will let the coffee maker’s onboard computer know whether it is okay — with the company, not with you — to brew.
This may be the shortest, simplest recipe that I’ve ever posted in this space. So short is it that I’ll give you all the ingredients right here: coffee, water, and time. So simple is it that I’d feel a little silly writing about cold brew coffee at all, except that — surprisingly — not a lot of people know you can do it, and lots of folks who do know think that you need some complicated plastic contraption like a Toddy Cold Brew System to make it work.
You can use the Toddy if you want, dear readers, but it’s not necessary. All you need is a mason jar, a coffee grinder, and maybe one or two other items that aren’t vital, but that make filtering and clean-up a wee bit quicker.
I don’t talk about coffee much in this space. But it is actually quite an important part of my culinary life. Like many of my academic peers, I found myself drawn to it early on. A cup in the morning to get me going; another to ease into work; and a third (of course) to […]