Last year around this time, I made a post about how Green Mountain Coffee — the folks who make those wasteful Keurig single-cup coffee brewers — would be adding a digital rights management (DRM) scheme to their product to keep consumers from using third-party, unauthorized pods. They claimed that it was all about quality control and safety. And that, as TechDirt reported at the time, it would add interactive-enabled benefits (whatever that means).

In reality, the issue seems to have been that their overpriced pods weren’t selling as well as those of competitors, and they wanted a way to keep other companies from stealing the goodies from their playground.